Skip to content

Cart

Your cart is empty

Francoise Fougère Newsletter

Get 10% off your first order

20 years of expertise

My career was built through my interactions with luxury brands. There, I learned one essential thing: excellence is not an effect, it's a discipline. An attention to detail that isn't always easily explained, but is immediately recognizable. A commitment to manufacturing, finishes, details, precise proportions, and the understanding that quality lies in what we don't see.

From sketch to finished bag, it takes at least six months. I sketch, revise, and redraw. My manufacturer makes a first prototype. I revise it. A second prototype. I revise it. Ergonomics and quality must remain, while the technical aspects must disappear. Like an athlete who has trained for years, everything falls into place to arrive at a prototype.

From drawing to object

Then comes the step of choosing the final material and adapting the design, to finally see the bag in its almost final version. These steps take time, but time is essential.

To respect the time needed for a job well done, I produce small batches, because exclusivity is also one of the pillars of luxury. This scale also allows me to stay closely involved in the manufacturing process, attentive to each step, and faithful to a certain rhythm: that of craftsmanship. To remain involved in every stage, and never lose sight of the highest standards.

The leathers I select come from exceptional suppliers. I look for hides with structure and depth, noble materials that age gracefully. The clasps and other metalwork are designed like jewelry: for their brilliance, balance, presence, and the signature touch they bring to your look. But these embellishments are also functional; nothing is superfluous, everything is designed with your bag's functionality in mind.

I believe in a quiet luxury: the luxury of gesture, of durability, of the provenance of materials, and of craftsmanship. A luxury without excess, lived every day, and whose value is measured by its use. A luxury made to last and to be worn daily without excessive care; you keep them without ever tiring of them. They don't seek to impress: they assert themselves through their perfect integration into your daily life.